At the end, when the answer is shown, the game will take you to a link on Spotify. The game is simple: you need to guess the name or the artist of some piece by listening to a few seconds of it. This is the first time Spotify purchased a game.
People want to choose how they consume your content, so it is not good enough to stick to a single format. With these new trends among these big players, we can see how important it is to diversify your content. Both Netflix and Spotify are looking for strategies to overcome the increasing number of competitors that are growing in the industry.
The current scenario is also forcing apps and streaming services to offer different things to their audiences. However, the company has a recent history of expanding to other markets, such as podcasts and audiobooks. We all know that one of the main values of Spotify is discovering new artists and songs (personally I use it for this reason). Already available in the US and Canada, the company is expanding the feature to six new markets (Germany, France, Italy, Spain, Brazil, and Mexico), a daring decision considering that the focus of Spotify is music and audio. In addition to that, Spotify is also growing in the video podcast industry.
The game consists of listening to the first seconds of a song and then trying to guess which song it is. Last Tuesday, Spotify announced the purchase of Heardle, a trivia game for Music Lovers.
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